Integrated communication campaign created as a group (Art direction: Filippo Fabulli, Federico Catania, Martina Busacca, and Nicolò Clausi) for the D&AD New Blood Awards contest.
The Challenge
Netflix boasts an extensive archive of international content that, unfortunately, is often overlooked by the English audience due to various cultural barriers. The aim of this campaign is to transform these barriers into compelling reasons to engage with the content and to refresh the perception of these productions.
The Idea
Stories have the power to lift us above reality, allowing us to experience unique and unforgettable moments. Netflix Airlines harnesses the compelling energy of storytelling to take its users around the world. This activation presents the content in a new light, framing the experience as genuine travel packages. Each production thus becomes a ticket, not only to a new destination but, above all, to an experience that no other tour operator could provide.
Campaign Board
Project Case History
Billboards
