carla gandi - Peace of Thyme

[2020-Present]

(Orecchiette pasta with confit tomatoes and ricotta)

The Creation

Peace of Thyme is an editorial platform that merge gastronomy, storytelling and design in a wide variety of contents, from articles, videos and photographs.

its creative concept developed from the healing power of cooking and the human socio-cultural storytelling that develops around food.

The Platform

It's brand was first created in 2020 through a recipe-oriented instagram account. The project kept developing and in fall 2023 the Peace of Thyme Web Page was officially launched. Its website includes self developed recipes, articles, videos (directly connected to the YouTube Page), sponsored contents and collaborations.

(Speck and caramelized onion Knodel in chicken and herbs broth)

Website

Instagram

Competences Showcased:

Brand Identity Development

Creative Direction

Content Development

Food Photography

Photo Editing

Food Styling

Set Design

Gastronomic Writing

Media Planning

Communication Management

Event Management

Logo Design Visual Identity Building Content Development

Peace of Thyme is an Editorial Reality born in the heart of the Sassi of Matera with the aim of experimenting with three great passions: cooking, interior design and photography.The mission of the page is to transport users with comfort, hospitality and closeness to a dimension of cosmopolitan tranquility.

The choice of recipes is transnational and develops from different cuisines and styles, then combined with editorials on interior design, presented a bit like what happens with the ideal accompanying wine. The decision to combine these two realities comes from the naturalness with which the culinary world and the domestic dimension have always gone hand in hand in my personal experience.