Naturality is a university project created to promote the products of the Dolomia Beauty brand, an Italian-made company known for producing makeup and skincare products made not only from natural ingredients but entirely sourced from the Dolomite region.
Dolomia
The brand positions itself perceptually in the organic sector, as it bases its sustainable production—primarily of makeup and skincare products—on raw materials sourced from the Dolomites.
The brand positions itself perceptually in the organic sector, as it bases its sustainable production—primarily of makeup and skincare products—on raw materials sourced from the Dolomites.
The Aim
The goal of the project is to redefine the brand's value spectrum, giving it a direction that is closer to the Gen Z target audience.
The goal of the project is to redefine the brand's value spectrum, giving it a direction that is closer to the Gen Z target audience.
What is Naturality?
Naturality is a concept created to promote the brand through an innovative aesthetic. The new face of Dolomia Beauty not only serves as a differentiating factor in the market but also as a recognizable tool to reach a younger, more socially active audience.
Competences Showcased
Beauty/Editorial Photography
Creative Direction
Photo Editing
Set Design
Styling
Impaginazione Editoriale
Graphic Design
Brand Analysis
Project Management
