Organization and execution of a photo shoot to promote the new autumn collection on the website and Instagram page of Boutique Anna in Matera. Reworking the brand identity on social media to provide a new image and a tone of voice that aligns with the target audience and the aspirational market positioning.
The Concept
The photoshoot is strategically designed to blend high fashion with rural life, captured through a carefully curated series of images. The concept aims to transport viewers into a dreamy, timeless dimension where time feels both slow and elusive.
Each shot is thoughtfully crafted to evoke contemplation, with subjects intentionally portrayed as absorbed in their surroundings. This artistic approach not only elevates the visual impact but also deepens the audience's emotional connection, reinforcing the brand's narrative of sophistication and strengthening its positioning in the market.
Competences Showcased
Fashion Photography
Creative Direction
Photo Editing
Set Design
Styling
Impaginazione Editoriale
Graphic Design
Brand Analysis
Project Management
